![]() A direct mail pack to land on 1 December, for example, would work nicely – and having the same messaging in that content repurposed across your other channels would be good. Organise the delivery of traditional messages ahead of the day. It’s a fun way to have your community take part in your campaign. But we’ve also seen organisations have great success by asking their followers to post #UNselfies. Some organisations host an event for Giving Tuesday, others do a telethon. You can have great giving campaigns that rely on more traditional fundraising methods. Giving Tuesday is not just about the online world. Joe Freeman, social media manager, Sue Ryder Plan for all your supporters It can help attract long-term interest in your charity’s cause. Case studies work well, so using supporters as advocates can have much more impact than just asking for money. Dan Jones, director, at Nesta’s Innovation LabĪsk the public to share stories about their relationship with your charity. Encourage them to share their stories and recruit othersIdeally charities should prioritise this over a further ask to their own mailing lists. Increase engagement with existing supporters. Sean Langton, chief sales officer, ImpactFlow Giving Tuesday should be a yearly community relaunch – give your charity’s supporters a toolkit for distributing the word about it or its events, or a way to, with one click, send a message to all their social networks and email lists. Joe FreemanĪ charity’s current supporters are its biggest strength. Zoe Amar Make the most of your human assets Showing the impact of fundraising is important for whenever you’re asking for money. Think of Giving Tuesday as an opportunity to try out a new campaign or idea. Last year Azuko, an architectural charity, set up a charity for eBay challenge where it asked people to sell unwanted items on eBay and gift the proceeds to them. James Hurst, head of operations, PayPal Giving Fund UKĭo something creative and different. Be sure not to infringe on copyright or trademarks just take the essence of what you like and shape it to suit your needs and your charity’s identity. Always look on social media and see what is working elsewhere, even beyond charities. People love images and relevant human stories. ![]() Kait Sheridan, director of partnerships and programmes for the Centre for Innovation & Social Impact, 92Y Stand out from the crowd Measuring what activity is generated could be really helpful for future campaigns, so make sure reporting is set up to track where donations are coming from. Talk to the IT team or whoever manages the technical side of things and make sure phones and websites are ready for increased traffic on the day. ![]()
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